The Power of Wheels

Daniel Baker

Kia Motors (UK) and The Children’s Trust’s ‘Power of Wheels’ partnership is living up to its name this month after a generous donation of a brand new car! Kia have kindly donated a Sorento to The Children’s Trust for 6 months which will be used at our specialist centre in Tadworth. This donation is truly vital for The Children’s Trust as it will be utilised for various trips such as taking children out for the day and allowing our experts to visit children with acquired brain injury in the community. Taking children out for day trips can make a crucial difference to a child’s rehabilitation as it can increase their motivation and help rebuild self-esteem. As a leading national brain injury charity, this car will allow us to continue to reach children all over the UK.

Kia’s ongoing support to The Children’s Trust

Kia are supporting The Children’s Trust during 2017 with the aim of raising £100,000 to help children with brain injury. Money will be raised through a combination of staff challenges such as runs, marathons, swims and treks. The partnership continues to gather pace as Kia employees have already raised over £5,000 with skydives and abseils planned for the summer. However, their support isn’t just about fundraising. Over 25 Kia employees are volunteering at The Children’s Trust events with roles varying from cheering on our marathon runners to lending a hand at our Summer Screen event. Kia’s fundraising efforts will help fund our Brain Injury Community Services.

Our Brain Injury Community Services

We have our Brain Injury Specialists who work in children’s hospitals supporting children who have been admitted to hospital with a brain injury. This vital service reaches children who may have previously been discharged with little or no support, and is a lifeline to their families, who often only identify problems after arriving home. This service is important for us to reach school aged children living with the medium and long-term effects of an acquired brain injury. The effects could include difficulties with their cognitive and/or communication skills, emotion and behaviour, learning skills and taking part in everyday activities.  Allowing our Brain Injury Community Service access to transport provides them with the ability to visit children with an acquired brain injury and collaboratively work with the network around the child for greater support. You can learn more about our Brain Injury Community Service. This car will make a huge positive impact to The Children’s Trust and we thank Kia for their generous donation. You can find out more about our corporate partnerships here.